When I started in this business, 30 years ago, I worked for a company that marketed Wiltel. Even though Wiltel was a Tier One carrier and more than 50% of Fortune 100 companies used Wiltel, the small businesses we were selling to never heard of them. Wiltel wasn’t a household name. They didn’t advertise on TV. They ultimately were purchased by Worldcom who purchased MCI and became a household name as MCI. But as Wiltel they needed to be explained to our customers.
AT&T was significantly more expensive. Their sales approach was, “Yeah we’re more expensive. But nobody ever got fired for going with AT&T.”
AT&T preyed on the customers’ fear of going with a less well-known, though quality cost-effective solution.
Today AMI markets Asterisk and Mikrotik solutions.
Asterisk is the most widely deployed PBX in the world. Yet in many ways, it’s a Brand X. Business owners most likely never heard of Asterisk, though most likely your IT team has. And like Wiltel, Asterisk is used by more than 50% of Fortune 100 companies.
Our OfficeFone PBX runs Asterisk and is the most feature-rich, cost-effective PBX on the market!
MikroTik manufactures routers, switches, and other network components. Like Asterisk, MikroTik has a large worldwide installation base. Many smaller internet providers, and use MikroTik because it is reliable, highly configurable, and cost-effective.
We have $80.00 MikroTik routers as the primary router in 100 room hotels. It easily has enough processing power and functionality to support 100’s connected devices.
A Cisco router with these capabilities would easily cost ten times as much!
If you would like to learn more about the solution please give me a call! 505.814.7050